26:27

In this instructional video, Leila Hormozi, co‑CEO of Acquisition.com, shares the twelve most valuable insights she gained from selling three companies, focusing on the actual six‑month sale process rather than why or how to start a sale. She begins by urging founders to view their company as a product and to understand the type of buyer—strategic or financial—and tailor the packaging accordingly. She explains that, for most deals, the initial term sheet is the best offer unless the business experiences a dramatic upside during diligence. She highlights the importance of scrutinizing dilution clauses and voting rights when rolling equity into a new entity, and stresses crafting narrow, specific non‑compete agreements. Hormozi warns that the timeline will typically be two to three times longer than advertised due to the many external vendors involved. The process is largely boring and repetitive, but the final weeks become chaotic, so founders should avoid scheduling anything around the closing. She emphasizes that the seller remains the ultimate decision‑maker, with advisors only providing counsel, and advises against getting lost in minor nitpicking—focus on major deal terms. She cautions against informing the team too early, as premature disclosure creates uncertainty, and instead recommends clear communication about post‑sale roles and benefits. Hormozi compares banker‑led versus founder‑led sales, noting that larger transactions require a strong finance person or a reputable banker, while smaller deals can be managed with advisors. Finally, she clarifies the distinction between an indication of interest, a letter of intent (LOI), and the purchase agreement, reminding sellers that an LOI is not a guarantee of sale. Throughout, she blends personal anecdotes with practical advice, aiming to demystify the hard, often overlooked aspects of selling a business.

Chapters

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