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7 Lessons I Learned The Hard Way

Name: 7 Lessons I Learned The Hard Way
Uploaded: 2025-08-30T20:10:00+00:00
Duration: 42 s
Channel: Shanli Liu, CPA, CTP
Description: In a concise talk, the speaker—who sold his last company for $46.2 million— shares seven hard‑earned lessons for entrepreneurs. He stresses that no one…

30 Aug 2025 · 1 min

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In a concise talk, the speaker—who sold his last company for $46.2 million— shares seven hard‑earned lessons for entrepreneurs. He stresses that no one knows a business exists without advertising, that repeated messaging beats one‑off teaching, and that customer testimonials provide the most credible proof. He argues that raising prices usually boosts revenue even if it reduces sales volume, and that founders should stay in direct contact with customers regardless of company size. Before trying new tactics, he recommends scaling proven actions tenfold. Finally, he normalizes the stress inherent in business, urging entrepreneurs to build endurance rather than seek constant change.

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I sold my last company for $46.2 million. Here's 7 lessons I learned the hard way. 1, nobody knows you exist. Advertise more. Number 2, be willing to repeat yourself. People need to be reminded more than they need to be taught. 3, the proof you get from happy customers is way more convincing than any promise you can make in marketing. So get testimonials and use them often. 4, raising prices almost always makes you more money, but you hear no more often, and that's okay. 5, your business is never too big to spend time talking to your customers. 6, before you try anything new, do 10 times more more of what already works. 7. Stagnation is stressful. Growth is stressful. Decline is stressful. Business is stressful. There's nothing wrong with you. You don't need to change anything at all. You just have to learn to endure.