7 Ways To Make More Money
In this concise presentation, Shanli Liu, CPA, CTP outlines seven immediate strategies to increase revenue for any business, using a book as a concrete example. The tactics include: (1) raising the product price; (2) decreasing costs through economies of scale and better shipping negotiations; (3) creating upsell options such as a premium hard‑cover edition; (4) offering a down‑sell, like a cheaper digital version, for price‑sensitive customers; (5) cross‑selling additional, related products; (6) adding financing options or payment plans to enable upfront purchase; and (7) altering payment‑collection terms, such as requiring full payment before service delivery. Liu notes that while these levers apply broadly, they can be more challenging to implement for physical goods than for services.
