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Add A "Minimum" Price Tier

Name: Add A "Minimum" Price Tier
Uploaded: 2026-01-19T21:30:00+00:00
Duration: 36 s
Channel: Shanli Liu, CPA, CTP
Description: In this concise marketing advice video, the speaker explains how renaming the lowest‑priced offering to a "minimum package" can dramatically improve…

19 Jan 2026 · 1 min

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In this concise marketing advice video, the speaker explains how renaming the lowest‑priced offering to a "minimum package" can dramatically improve close rates. By labeling the cheap option as a minimum, the seller creates an implicit purchase floor, shifting the buyer’s mindset from "Will you buy?" to "What will you buy?". The speaker outlines the simple naming shift—ultra transformation, middle tier, and minimum package—and emphasizes that this psychological framing encourages prospects to accept the lowest tier as the default choice, thereby increasing sales without altering the actual product.

Chapters

If you ever have the ability to name your packages, this name will increase your close rates by a ton. Let's say that you've got Package A, Package B, and Package C. Instead of having Package C be the cheap guy option or the you're broke option, instead call it the minimum package. The reason this is so powerful is that minimums assume that you must purchase it. Now, to be clear, you're not going to say that, but you'd say, hey, we have our ultra transformation thing, we have our middle tier thing, which is what a lot of people do, and then we have our minimum package. Oh well, I guess I'll just get the minimum package. Rather than a will you buy, it's a what will you buy conversation simply because of the floor we set with the naming of the package itself.