Shanli Liu, CPA, CTPFreedomfolio · I help 7 to 8 figure service business owners and ecommerce sellers keep 10K to 75K of profit- without IRS headaches | CPA. Virtual CFO. Tax Resolution Pro | $5MM+client tax savings | Book a free 15 min strategy call

Affiliates vs Paid Ads

Name: Affiliates vs Paid Ads
Uploaded: 2026-03-04T18:00:00+00:00
Duration: 20 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief commentary, the speaker argues that building a large, diversified affiliate base—such as 100 affiliates—offers far greater risk…

4 Mar 2026 · 0 min

Watch on YouTube

0:20

In this brief commentary, the speaker argues that building a large, diversified affiliate base—such as 100 affiliates—offers far greater risk distribution and stability compared to relying on a single paid advertising platform. While losing a few affiliates is possible, the loss of an entire ad account can happen overnight, making affiliates a more reliable source of returns. The speaker recommends focusing attention on affiliates, especially when they already provide better returns.

If I had to pick between having 100 affiliates and running ads on one platform, 100 affiliates is far more distributed in terms of like risk. You're not going to lose 100 affiliates. You might lose one or two, but it's a very stable base. You could lose your ad account tomorrow. This is why I'm a big affiliate fan. So like if you have already better returns on affiliate, affiliate is already way more diversified. Just focus all your attention there.