A teenager tried to sell the speaker perfume at a gas station. The speaker offered $20 but the kid wasn't ready to take payment, got interrupted by another seller, and lost the deal. Three rules: stop talking once they say yes, have a way to process payment, and protect closed deals from interruptions.
A while back, I rolled up to a gas station in a supercar and start pumping gas, and a kid comes up to me and he's like, "Hey, do you want a free sample of perfume?" I was like, "Yeah, sure." He squirts my wrist. He asked me if I want to buy the bottle. I said, "No, you know what? I'll give you $20 just for trying." I encourage entrepreneurship. He says, "Cool. Do you have $20 in cash?" I said, "No, I have a card though." And he was like, "Okay, well, let me go get the card processor." So I'm standing there, my gas is pumping, and I see him just stand there as another guy is pitching some group. Doesn't say anything for minutes. My thing clicks and I was like, "All right, take it, put it back, step in the car." He sees me and is like, "Whoa, whoa, whoa, bro, bro, bro." I start driving away. He's like, "Hey, man, I'm about to get the thing." And so I said, Listen, man, I'm driving this car because I sold the way you're selling. I get it. So let me give you a couple pieces of advice if you want to take them. One, as soon as the customer says they'll give you money, shut up. The second thing, as soon as someone offers you money, always have a way to process the money. Third, if you have a closed deal and someone else walks in, you tell the person who's about to walk in to wait. You have the deal on the table. You made all three mistakes. This will teach you far more than my $20 would have ever given you.
