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Any Business Can Do This

Name: Any Business Can Do This
Uploaded: 2025-08-18T20:45:05+00:00
Duration: 21 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief segment, the speaker explains a common marketing tactic used by both digital and brick‑and‑mortar businesses. Instead of advertising a set…

18 Aug 2025 · 0 min

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0:21

In this brief segment, the speaker explains a common marketing tactic used by both digital and brick‑and‑mortar businesses. Instead of advertising a set of products at a fixed price, a business advertises a free or very low‑priced item to draw customers into the store or website. Once the customer is inside, the rest of the product line is priced higher than usual, allowing the business to recoup the cost of the giveaway and increase overall profit. The speaker frames this as a routine way for business owners to make more money by using a loss‑leader to open the door and then leveraging upsell pricing on other items.

Business owners do this all the time to make more money, whether you're digital or in-person. Instead of saying, hey, here's 2 things that you can buy for $5, they say, hey, here's this free thing or this thing that you can get for a dollar just if you come into my store. And then rather than have everything else appropriately priced, they then make the other things more expensive. And so this gets you in the door and this makes them back the money.