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Boring Businesses Make Lots Of Money?

Name: Boring Businesses Make Lots Of Money?
Uploaded: 2026-03-02T02:30:00+00:00
Duration: 26 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief YouTube dialogue, Speaker B describes a plastic‑surgery business consulting practice that currently generates $1.2 M in revenue and aims to…

2 Mar 2026 · 0 min

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0:26

In this brief YouTube dialogue, Speaker B describes a plastic‑surgery business consulting practice that currently generates $1.2 M in revenue and aims to reach $5 M within three years. The firm has expanded beyond core consulting to offer hiring and HR services, but feels scattered across offerings. Speaker A probes for the most valuable, repeatable service that requires less time, prompting Speaker B to acknowledge that the HR and hiring side, though less exciting, is the most scalable. Speaker A reinforces the principle that “boring” businesses—those built on repeatable, low‑excitement services—tend to be the most profitable, and asks what would prevent focusing on that area. Speaker B admits the perceived boredom is a personal barrier, not a strategic one.

I sell plastic surgery business consulting. We're doing $1.2 million right now. I'd like to get to $5 million in the next 3 years. Every problem that we find, I want to fix for them. So we now do hiring for them. We'll do their HR. We're kind of all over the place.
Is there something that you do that's very valuable that takes you less time, that's more repeatable than other things that you do?
Honestly, that's probably the HR and hiring side, which is the least exciting, but—
Well, boring businesses make lots of money, so I'm a big fan of that. What would stop you from just doing that as the primary thing you do?
I guess it just sounds boring to me. That's not as exciting.
What's really valuable, at least for me, is understanding that it is not my business's job to satisfy my intellectual curiosity. My business's job is to serve my customers, not my personal needs, my emotional needs. A lot of it is like repeat successful actions, do the boring work. The reason I say those things is because that is kind of what it sounds like.