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In this brief YouTube excerpt, speaker Shanli Liu, CPA, CTP, emphasizes the critical importance of contacting new leads within 60 seconds of their expression of interest. She cites a 391% increase in the likelihood of closing a prospect when contacted within this window, and warns that waiting longer than five minutes reduces the close probability by 80%, dropping a potential 80% close rate to just 20%. The core recommendation is to implement processes that ensure a rapid response—ideally within one minute—to dramatically boost conversion rates.

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