"Can I Get A Discount?"
In this concise segment, speaker Shanli Liu, CPA, CTP, outlines a firm‑wide stance against discounting core services, labeling price‑cut requests as “price terrorism.” She then shares three practical alternatives for handling discount requests: (1) counter‑offer a higher‑priced option, which often nudges the prospect toward a purchase; (2) if the prospect still hesitates, propose a different package or service tier; and (3) offer a discount only in exchange for concrete referrals, thereby changing the transaction terms rather than lowering price outright. The speaker illustrates the referral tactic with a scenario where a client receives a $100 discount after bringing three new customers, emphasizing transparency and term modification as a negotiation tool.
