Shanli Liu, CPA, CTPFreedomfolio · I help 7 to 8 figure service business owners and ecommerce sellers keep 10K to 75K of profit- without IRS headaches | CPA. Virtual CFO. Tax Resolution Pro | $5MM+client tax savings | Book a free 15 min strategy call

Charge More At Peak Hours

Name: Charge More At Peak Hours
Uploaded: 2025-03-28T04:30:11+00:00
Duration: 28 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief presentation, the speaker advocates for the universal applicability of time‑based or dynamic pricing, urging businesses to charge higher…

28 Mar 2025 · 0 min

Watch on YouTube

0:28

In this brief presentation, the speaker advocates for the universal applicability of time‑based or dynamic pricing, urging businesses to charge higher rates during peak demand periods. Using familiar examples—Uber’s surge pricing, weekend restaurant menus, and peak‑hour gym memberships—the speaker illustrates how adjusting prices according to demand can boost revenue. The core call‑to‑action is for business owners to move beyond the assumption that such pricing won’t work for them and instead ask, “How could I make this work for my business?”

Any business can do this: charging different prices at different times for the same product. On Uber, this is pretty standard. Friday night at 10 o'clock, you're going to get more expensive rides than you are at Wednesday at noon. So think about a restaurant. You're busier on weekends than you are during the week, and so your weekend menu, which you can print out separately, should have prices that are 10 or 20% higher. If you're a gym, then you can have a membership class that's for peak hours or available at all hours versus one that's available for non-peak hours. Instead of thinking, this won't work for my business, just ask the question, how could I make this work for my business?