Shanli Liu, CPA, CTP shows how to open a sales call by asking about a prestigious source you're associated with, like "Did you see us on Oprah's favorite list?" Even if the prospect hasn't heard of you that way, the mention plants credibility and establishes authority before the real pitch starts.
If you would immediately have higher status in a conversation, change your pre-framing first question. So if you answer the phone for your business, you said, hey, did you hear about us from LA's best boot camps? Did you hear about us on Oprah's favorite list of XYZ? Even if the person didn't hear about you from that specific source, it will tell them that you did win that award. It almost gives you the same benefit of them being referred by that source, even though they didn't come from there.
