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In this short monologue, the speaker recounts a conversation with a business owner who achieves a 55% lead‑conversion rate—far above the typical 10%—by employing a single full‑time employee whose sole responsibility is to call new leads the instant they arrive. The speaker highlights a statistic that contacting a lead within 60 seconds can boost sales by 391% (nearly five‑fold). The core message is that the only cost to obtain this dramatic improvement is hiring one dedicated person to prioritize immediate follow‑up, making the strategy both simple and cost‑effective.

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