Shanli Liu, CPA, CTPFreedomfolio · I help 7 to 8 figure service business owners and ecommerce sellers keep 10K to 75K of profit- without IRS headaches | CPA. Virtual CFO. Tax Resolution Pro | $5MM+client tax savings | Book a free 15 min strategy call

Counterintuitive Business Moves

Name: Counterintuitive Business Moves
Uploaded: 2025-11-04T16:01:40+00:00
Duration: 21 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief excerpt from the YouTube video "Counterintuitive Business Moves," the speaker argues that many effective entrepreneurial actions are…

4 Nov 2025 · 0 min

Watch on YouTube

0:21

In this brief excerpt from the YouTube video "Counterintuitive Business Moves," the speaker argues that many effective entrepreneurial actions are counterintuitive because the intuitive actions have already been taken and proven. Entrepreneurs naturally pursue the obvious, low‑effort strategies, leaving the harder, less obvious moves unexplored. The speaker highlights a specific counterintuitive tactic: to achieve growth, a business should focus on selling to fewer, higher‑qualified customers rather than casting a wide net. This approach is described as difficult and therefore often avoided, which the speaker suggests is a key reason many entrepreneurs fail to make money.

A lot of the correct moves in entrepreneurship are counterintuitive because all the intuitive ones you've already done. You do those naturally. You wouldn't— you don't think about it because all the things that are intuitive, you already did it and they already worked. Where you get stuck is the counterintuitive solutions. They're the ones where you're like, wait, so for me to grow, I need to sell fewer people and have higher qualifications. It's hard to do. That's why most people don't do it. It's also why most people don't make money.