Focus on doing what already works better instead of chasing new ideas. If you increase prospects showing up for appointments and booking calls, you'll close the same or more sales with minimal effort. This beats the risk of new initiatives.
Better versus new. If you want to expand or improve a business, part of you wants to do new because new is sexy, new is fun, new shiny object. But the thing is, is that what you're currently doing is already proven to a certain degree. And so simply doing more or doing the same thing better is a better risk-adjusted move. Fundamentally, if we get more people to show, we will close at least as many as we did before. If we get more people to book, we will close more sales on the next call. Just focusing on those things, which usually just takes work, will give you disproportionate return. And oftentimes that drops to the bottom line.
