Do something concrete and measurable, then tell people about it. Skip the generic hooks. Real case studies beat hypothetical examples, and audiences want first-hand proof that something actually works.
It's not the hook, it's not the headline. It's do epic shit, talk about what you did, and what's epic is going to be different person to person. For you, something epic might be like, I reached out to 100 people in 2 days, this is what happened. A lot of people would be interested in that. Everyone has access to all of the information on the internet, on Google, for free. We are curators of that information, and so we want to compress down as much value as we possibly can per second of consumption.. And a lot of that is giving relevance to the data that we have by doing it ourselves. Because no one cares about a ChatGPT webinar of like hypotheticals. Here's 6 ways to grow your school coming from somebody who has 3 members, their mom, themselves, and their second account that they made so that they can look like they have 3 members. Like, no one cares.
