CPA Shanli Liu tells small business owners making under $3M annually to spend the first four hours of each workday on promotion and advertising, not operations. Without forcing the market to notice you through consistent ads, your business stays flat.
If you're making less than $1 million, maybe $3 million a year, all of your effort the first 4 hours of your day, you got to do the job of promoting and then you got to run your business. But if you're just running your business, you're never going to get ahead. So if you want it to grow, you got to force it to grow. You have to force people to find out about your stuff and you do that through advertising.
