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Don't Ask These Questions In Business

Name: Don't Ask These Questions In Business
Uploaded: 2025-03-23T02:00:01+00:00
Duration: 22 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief business‑advice segment, the speaker (Shanli Liu, CPA, CTP) warns entrepreneurs not to waste time seeking external opinions on problems…

23 Mar 2025 · 0 min

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0:22

In this brief business‑advice segment, the speaker (Shanli Liu, CPA, CTP) warns entrepreneurs not to waste time seeking external opinions on problems that can be resolved with simple quantitative analysis. She categorises two kinds of low‑value questions: those answerable with a spreadsheet and those answerable with testing. When faced with decisions such as which product to sell, she recommends calculating each product’s lifetime value (LTV) and each customer’s cost to acquire (CAC), then comparing the LTV:CAC ratio. The higher‑ratio option should receive the resources. The core message is that any question that can be solved with math should be solved with math, not with outside qualitative advice.

There are two types of questions that you shouldn't ask. Questions that can be solved with a spreadsheet and questions that can be solved with testing. 30% of the questions that I get are like, should I, should I sell this one or this one? And I'm like, okay, well, what's lifetime value of this product? And what's lifetime value of that product? What's cost to acquire for this customer? What's cost to acquire for that customer? Okay, you have a way higher LTV to CAC ratio here. Allocate resources here. But that's a math problem. Fundamentally, the outside advice that you get on something that can be solved with math, just solve with math.