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Don't Do "New" Just Do "More"

Name: Don't Do "New" Just Do "More"
Uploaded: 2026-01-14T19:15:00+00:00
Duration: 23 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief talk, the speaker argues that the biggest misjudged risk for businesses is the pursuit of "new" ideas or initiatives. While early…

14 Jan 2026 · 0 min

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In this brief talk, the speaker argues that the biggest misjudged risk for businesses is the pursuit of "new" ideas or initiatives. While early experimentation often involves many failures before a breakthrough, once something works, the safest and highest risk‑adjusted strategy is to double down on that success—doing "more" of what already works. By leveraging feedback loops, incremental improvements become increasingly effective, making scaling existing successes a lower‑risk, higher‑return path compared to constantly seeking novelty.

Many of you probably remember when you were getting into this business, you tried a bunch of stuff, most of it didn't work, and then something started to work. This is the risk of new, and I think this is one of the most misjudged risks in business. Like, the time you do new is when you start, and basically after that, everything is almost more or better. And typically more with a feedback loop just becomes better. And the reason that we do— we want to go after more is because more is the highest risk-adjusted move that you can do.