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Don't Partner With Friends

Name: Don't Partner With Friends
Uploaded: 2025-09-13T15:30:29+00:00
Duration: 31 s
Channel: Shanli Liu, CPA, CTP
Description: In this concise talk, the speaker outlines a practical framework for evaluating potential partners using the acronym TEAM—Time, Expertise, Assets, and…

13 Sept 2025 · 1 min

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In this concise talk, the speaker outlines a practical framework for evaluating potential partners using the acronym TEAM—Time, Expertise, Assets, and Money. For each element, they explain what it means in a partnership context: Time refers to the partner’s availability to work; Expertise denotes a skill or knowledge the partner possesses that the team lacks; Assets encompass tangible or intangible resources such as a brand, audience, following, or equipment; Money signifies financial capital the partner can provide. The core message is that any partnership should bring at least one of these complementary contributions to the table, ensuring the collaboration adds value rather than redundancy.

Chapters

So if you want a partner to join your team, they should accomplish one of the TEAM acronyms. Either they have time, they've got expertise, they've got assets, or they've got money that you don't have. So assets would be like they've got a brand, they've got a following, they've got an audience, they might have a machine. I mean, whatever. They have something that you don't have. They have expertise. They have a skill that you don't have. You can't do this without having the skill. They can work and you're predisposed, or they've got money and you need it. Every single partnership should have one or more of these things that they're bringing to the table that's complementary.