Shanli Liu, CPA, CTPFreedomfolio · I help 7 to 8 figure service business owners and ecommerce sellers keep 10K to 75K of profit- without IRS headaches | CPA. Virtual CFO. Tax Resolution Pro | $5MM+client tax savings | Book a free 15 min strategy call

Every Business Has Sh*t

Name: Every Business Has Sh*t
Uploaded: 2025-11-06T16:00:43+00:00
Duration: 36 s
Channel: Shanli Liu, CPA, CTP
Description: In this monologue, the speaker argues that every business inevitably faces constraints, whether they are supply‑side or demand‑side. People often think…

6 Nov 2025 · 1 min

Watch on YouTube

0:36

In this monologue, the speaker argues that every business inevitably faces constraints, whether they are supply‑side or demand‑side. People often think they can switch to a new opportunity that lacks the difficulty of their current venture, but each business has its own set of hard problems that may be invisible at first. If a business were truly unconstrained, it would become a massive, dominant player, which would attract competition that quickly creates new constraints. Consequently, the notion of a “perfect” business that is only one step away from the current one is unrealistic; constraints are inherent and emerge as markets evolve.

Chapters

Every business has something that's hard about it. And so we often want to switch opportunities because the thing that's hard about this business, another business doesn't have that thing that's hard. It just has another thing that right now you didn't realize is easy for you because that's not a component of the business. There's going to be some businesses that are more supply constrained, some that are more demand constrained, but they're all going to have constraints. Otherwise, if there were a business that had truly no constraints, then every business of that industry would all just be gazillion-dollar businesses. Sometimes for short periods that is true. And then what happens? Lots of competition emerge and then you have a constraint. And so the idea that like you're going to find the perfect business and it's just like one degree separate from your current one is probably not true.