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Focus On The Money

Name: Focus On The Money
Uploaded: 2025-08-01T20:00:19+00:00
Duration: 40 s
Channel: Shanli Liu, CPA, CTP
Description: In this monologue, the speaker recounts a conversation with a fellow advertiser who spends $500 per day on ads and achieves a modest 4:1 return on ad…

1 Aug 2025 · 1 min

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In this monologue, the speaker recounts a conversation with a fellow advertiser who spends $500 per day on ads and achieves a modest 4:1 return on ad spend (ROAS), translating to $15,000 in spend and $60,000 in revenue. The speaker contrasts this with their own smaller campaigns, spending $50‑$100 per day (about $1,500 per month) and achieving a higher 10:1 or 13:1 ROAS, netting $13,500 in profit. The key insight is a shift in perspective: rather than obsessing over high ROAS percentages on modest budgets, the speaker realizes that a lower ROAS on a much larger spend can generate far greater absolute profit. The speaker concludes that scaling spend—even at a lower efficiency—can be more valuable than maximizing ratios on small budgets.

Chapters

I remember this guy moved into the area. He was running ads and I asked him how much he was spending and he was like, ah, I think we're spending like $500 a day. And I was like, $500 a day? I'm spending like $50 to $100 a day. I was like, oh my God, he's going to take all the ad space. And I was like, well, what's your return? He's like, ah, he's like, I don't know. I think we're getting like 4 to 1 on it. But that means that he's spending $15 grand and making $60,000. And here I was, you know, spending $1,500 a month, being really excited that I'm getting $15 grand. I net $13,500. So And so this whole time I was obsessing about like, we went from, you know, 13 to 1 to 10 to 1, I gotta stop. I was missing the bigger picture, which is like, if I could get 2 to 1 by spending a million to make 2, I would rather do that than get 10 to 1 on 10 grand.