45:23

In this 45‑minute live masterclass, communication coach Jefferson Fisher outlines a three‑part framework for improving personal and professional interactions in 2025: (1) what you say – defining the tone and values you want your speech to embody; (2) what you protect – establishing boundaries and language that safeguards your time, mental health, and core values; and (3) what you share – clarifying the gifts, ideas, or emotions you wish to contribute to the world. Fisher walks participants through practical exercises, such as filling in blanks for each pillar, rewriting common phrases to align with desired traits (e.g., swapping “I hate to bother you” for “I’d like to talk when you have a moment”), converting “you‑can’t” statements into “I don’t” boundaries, and reframing “why” questions into “what” or “how” to reduce defensiveness. He also teaches how to separate the person from the problem in feedback, and the distinction between “I’m trying to understand” versus “I’m trying to learn.” The session doubles as a launch announcement for the Jefferson Fisher School of Communication, a partnership with the University of Texas at Austin’s Texas Executive Education, featuring an AI assistant trained on Fisher’s content, CEU‑eligible courses, group coaching, and a membership community. Fisher also promotes his upcoming book (release March 12), a multi‑city tour, signed copies, and bonus materials for purchasers. Throughout, he emphasizes authenticity, gratitude, and the belief that better conversations create a better 2025.

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