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Get PAID To Get More Customers

Name: Get PAID To Get More Customers
Uploaded: 2024-12-16T17:50:00+00:00
Duration: 30 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief pitch, the speaker proposes a holiday marketing tactic where businesses sell heavily discounted gift cards—priced at about 90% off the…

16 Dec 2024 · 1 min

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In this brief pitch, the speaker proposes a holiday marketing tactic where businesses sell heavily discounted gift cards—priced at about 90% off the regular price and limited to two per customer, with the condition that the cards are used only for gifting others. The primary goal isn’t to give away free products, but to turn the discounted gift cards into a referral engine: recipients will apply the cards toward larger, higher‑margin purchases, effectively paying the business to acquire new customers through their best existing clients.

Chapters

Here's an insane idea that could make businesses a ton of money during the holidays. Offer 1 unit's worth in dollar amount in a gift card of whatever you sell and limit it to 2 per person as long as they only use it on other people. And you want to put that gift card at 90% off of what your actual thing costs. Now, the key isn't that people just go and get free stuff from you. It's that you then use that gift card and apply it to your much bigger thing. And so you get paid to get referrals from your best customers.