A sales call framework that starts by stating your agenda upfront, using the prospect's name to personalize it, then walking through exactly what happens next. Either you move forward together or you get helpful resources anyway.
Most times business owners just want to get to the point. And so when you start on a sales call, it works more or less the same way. You set the agenda when you get on the call. John decided to get going with you on this thing. We've done this with lots of other people who are just like you. This is the process that we're going to do. And at the end of the call, we're going to see if it makes sense to move forward. If not, no sweat. I'm going to still send you on your way with stuff that could help you with the problem overall. Like, get to the point.
