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In this brief talk, the speaker shares a story about a top timeshare salesperson who earned $3 million in commissions. After winning a sales competition, the rep secured an hour with the CEO and negotiated to receive the highest‑quality leads instead of being given new‑agent leads. This change allowed him to quintuple his personal earnings, and the company later rolled the strategy out nationwide, resulting in a five‑fold increase in overall business revenue. The anecdote illustrates how allocating premium leads to proven closers can dramatically boost individual and company performance.

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