Go With Your Head or Your Heart?

In this segment, Shanli Liu, CPA, CTP, advises entrepreneurs and career changers to avoid quitting their salaried job until their side venture consistently generates income equal to their current salary for a sustained period (approximately three to six months). She emphasizes treating the existing paycheck as a safety net and using that cash flow to fund skill acquisition and experimental marketing—such as running ads, purchasing software, and taking courses. Liu recommends working intensively on the side project while still employed, reinvesting earnings to accelerate growth. Once the side business reliably matches or exceeds the salary with less time investment, she suggests making the transition, which can potentially multiply earnings.










