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Going From In-Person To Online

Name: Going From In-Person To Online
Uploaded: 2025-12-14T00:30:00+00:00
Duration: 40 s
Channel: Shanli Liu, CPA, CTP
Description: In this coaching segment, Shanli Liu, CPA, CTP, explains that transitioning a service‑based business from in‑person to online typically requires about a…

14 Dec 2025 · 1 min

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0:40

In this coaching segment, Shanli Liu, CPA, CTP, explains that transitioning a service‑based business from in‑person to online typically requires about a year to acquire the necessary digital sales competencies. She outlines the essential skill set—building landing pages, creating video sales letters (VSLs), crafting sales scripts, conducting high‑ticket phone sales, managing leads, and producing content. Liu advises entrepreneurs to accept a temporary reduction in income, live below their means, and reinvest the saved time and money into mastering these skills, positioning the short‑term sacrifice as an investment toward sustainable, less‑exhausting growth.

Chapters

If I'm thinking about being online after only doing in-person, realistically, it'll probably take you a year just to learn the skills. The thing is, is like if I said, hey, here's how you grow your in-person business, I'm just going to get you like you're going to get to a point where you have 20 clients and then you're going to make twice as much money, but you're going to have half the time and you're going to be exhausted. And so I'd rather you make a little bit less money, live below your means, take the extra time to reinvest in learning these skills. You have to learn how to do online sales, which means you have to learn how to build a landing page. You have to learn how to make a VSL. You have to learn how to have a sales script. You have to learn how to ask for a lot of money over the phone and be okay with it. You have to learn how to work leads, how to make content. There's a lot of skills there, but those are the skills that are required to get you where to go. Think you'll do it? At this point, I don't have a choice. Love that.