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HBO Changed Their Name Again..

Name: HBO Changed Their Name Again..
Uploaded: 2025-05-27T00:00:21+00:00
Duration: 1 min
Channel: Shanli Liu, CPA, CTP
Description: In this monologue, the speaker uses HBO's recent series of branding changes—from HBO to HBO Max and back—to illustrate a broader lesson for…

27 May 2025 · 1 min

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In this monologue, the speaker uses HBO's recent series of branding changes—from HBO to HBO Max and back—to illustrate a broader lesson for entrepreneurs: any change, whether in process, branding, or strategy, incurs a guaranteed cost without a guaranteed return. The speaker emphasizes that changes cause disruption, and if the benefits do not materialize, the organization may never recover. Consequently, entrepreneurs should be selective about the problems they aim to solve and critically assess the objective behind each change. The speaker questions whether HBO's rebranding addressed a real problem and suggests that the eventual return to the original brand indicates a misjudgment. The overarching message is that frequent, unnecessary changes waste time and resources that could be better allocated to productive initiatives.

Chapters

I don't know what HBO was doing with this, but I think that there's a better lesson for all of us entrepreneurs, which is that whenever you change something, there is a guaranteed cost of change and not a guaranteed return on that cost of change. And so any change in process, any change in branding, any change in anything, there's going to be some period of time where things get shaken up. And sometimes that's not a good thing because it never actually recovers. The end result of that is we usually just have to be more selective about the picks we're going to make and also the problems we're trying to solve. Was it really a problem when it was just HBO? Was it really a problem with HBO Max? Like, what was the objective, right? And the fact that they came back to their original, to me, is like, I don't know, maybe they, they did some more research and found out that it didn't matter. But at the end of the day, I think this is just a perfect example of how many times have we all done this in our business. And changed it and changed it and changed it until you're like, you know what, it was just better the way I had it. And we could have taken all that time and saved it and put it in something more productive.