Two marketers audit a $300K/year business spending $3,400 on Google Ads. They found 1,800 clicks but only eight sales. The landing page hides pricing, has no lead magnet, and just asks visitors to schedule a call. Adding visible pricing, a style assessment tool, and video content could fix the leak.
Show me the numbers.
So Google, we're looking at $3,400 for the year for 2024. Cost per click, $1.89. Total clicks, 1,800.
When I saw 1,800 clicks and 8 sales, it was clearly a conversion issue. She's leaking a huge amount of prospects who aren't immediately ready to buy because that's all she has available is like, click here, schedule a call, and basically buy. And there's no incentive. And so I'm very interested to see what we can do to solve that conversion issue because it could be a massive unlock for the business. You have prices on the site?
What do you—
When they click, where they click, does it show your prices or is it just like an opt-in page?
I do not show prices.
Is there a video?
That's being implemented right now.
And you don't give them anything, right? There's no reason for them to opt in. Literally, we just need to nail this. Wherever you're driving your traffic to, you should probably have some big lead magnet that people are going to want. If you're a mom with kids and a social life, or you're a CEO guy and you're not getting what you want, schedule one of our style assessments and find the things that will immediately make you look better just within your existing closet. Immediate value, not a lot of work. That's what we're going to offer.
