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Here's What 2024 Taught Me... (New Video Out Now)

Name: Here's What 2024 Taught Me... (New Video Out Now)
Uploaded: 2024-10-02T21:00:09+00:00
Duration: 46 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief monologue, the speaker—who spent $4 million on content creation across platforms in the prior year—reveals a stark mismatch between…

2 Oct 2024 · 1 min

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In this brief monologue, the speaker—who spent $4 million on content creation across platforms in the prior year—reveals a stark mismatch between follower counts and traffic generation. Despite having nearly 900 k TikTok followers, only 2.5 % of site traffic originates from TikTok. By contrast, a newer Facebook presence with 150 k followers drives roughly ten times more traffic per follower, and together Facebook and email now account for about 80 % of all traffic to acquisition.com. The speaker notes that Facebook’s contribution is rising, and email, though previously under‑utilized, shows exceptional conversion metrics. Consequently, the upcoming strategy will double down on Facebook and heavily invest in email to capitalize on their proven performance.

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$4 million. That's how much I spent creating content across all these platforms last year. We have almost 900,000 followers on TikTok and only 2.5% of my traffic to my site is from TikTok. Now you compare that to Facebook, which we've only been doing for maybe half a year, and we have 150,000 followers here and it has 10x the traffic by follower from TikTok. And so Facebook was way down here, but it has now moved up. And so for me, these two right here generate 80% of the traffic that I have to acquisition.com. And so we're doubling down on what works. But the two biggest moves are Facebook is moving up and email is one that I have spent very, very little time on. And email has unbelievable metrics in terms of conversion and bringing customers in. And so this is how I'm spending the next