Shanli Liu, CPA, CTPFreedomfolio · I help 7 to 8 figure service business owners and ecommerce sellers keep 10K to 75K of profit- without IRS headaches | CPA. Virtual CFO. Tax Resolution Pro | $5MM+client tax savings | Book a free 15 min strategy call

How Can You Make Your Product Even More Amazing?

Name: How Can You Make Your Product Even More Amazing?
Uploaded: 2022-04-19T22:47:46+00:00
Duration: 25 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief talk, the speaker emphasizes that founders aiming to grow from $1 million to $10 million must shift focus from merely promoting their…

19 Apr 2022 · 0 min

Watch on YouTube

0:25

In this brief talk, the speaker emphasizes that founders aiming to grow from $1 million to $10 million must shift focus from merely promoting their offering to making the product itself extraordinary. The product comprises two essential components: the tangible results it delivers and the overall customer experience surrounding those results. The speaker advocates building the business on a foundation of high return on investment (ROI) and then enhancing the experience through superior support, rapid response times, and creating memorable, above‑and‑beyond interactions. By evaluating and improving these aspects, companies can elevate their product and drive significant growth.

order to get from $1 to $10 million, what they have to realize is that, oh shit, I know how to promote, but I need to make this product amazing. And the product is going to be what is delivered. What am I exchanging money for? Also, what is the experience around that? So product has two pieces. It has results and it has experience. We've always built our businesses around a high ROI first, and then what's the experience around that? How much support do they have? How fast are the response times? What do we do to go above and beyond? What memorable experiences do we create? And it's looking at all that stuff.