Release a ton of content, measure what works, kill what doesn't. The speaker advocates for 450 pieces per week, using data to find winners and dump the rest. First attempts are always bad, so volume and iteration beat planning.
Every product sucks that you launch. Like, there's no way that your first try at anything is good. And so the point is not to get it out and then win. The point is to get it out and then learn. We put out 450 pieces of content a week. I don't know which ones are going to hit. We just put the best ones out we can and we learn and we review the metrics and we say, let's do more of the stuff that worked and less the stuff that didn't work. We just keep doing that over and over and over again. So expect that it will not perform and then learn and then just do a shitload of it and then you'll learn faster.
