At 22, the speaker visited dozens of gyms asking questions and studying operations. They found that lower-ranked gyms often had practices top gyms missed. By collecting these micro-improvements like clipboard workflows, they built a system that became Gym Launch.
Chapters
This is what I've done with every type of business that I've ever wanted to, like, really learn a lot. I just fly out because you'll pick up so many little things. But like, that's how I learned the gym business when I was 22. You know what I mean? I just, I drove around to all the gyms that would let me bother them. They're all grown men and I'm 22 years old. I'm like, hey, but the thing is, I was so young, no one took me seriously, so it didn't really matter. And so I would just, I was like, why do you do that? Why do you do that? Why do you do that? What about this? And I would just take, I'd take pieces. And so I'll bet you if you went to the top, like, 10 locations, there's some things that that number 1 guy does that's really good, but there's probably some things the number 3 guy does that are also good that the number 1 guy doesn't do. To do. And I just took all the best stuff, and that's what ultimately created the gyms that made more money. And then I took that system and made Gym Launch. But like, just plucking these tiny little things of like, oh, when they sign people up, they have this clipboard that they move to here. Oh, that makes it— wait, oh, I don't have to do all this other— oh, this is great. And so all these little things, uh, made a massive difference in my business.