How I Learned To Advertise
In this first-person narrative, the speaker recounts how they sought to improve their digital advertising abilities by directly hiring an experienced agency owner for private coaching. After contacting multiple agencies with high monthly retainers ($3k‑$5k), they asked the owner what it would take for one‑on‑one instruction, receiving a rate of $750 per hour. They met weekly for an hour, with the speaker solely operating the computer while the mentor observed and corrected mistakes. After six sessions the speaker felt self‑sufficient, completing two additional sessions without further issues. The total investment of roughly $6,000—equivalent to a month’s agency fee—provided the speaker with a lasting advertising skill set that they have applied throughout their career.
