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How I Made $120K In 1 Month As A Personal Trainer

Name: How I Made $120K In 1 Month As A Personal Trainer
Uploaded: 2022-09-26T23:00:18+00:00
Duration: 40 s
Channel: Shanli Liu, CPA, CTP
Description: In this monologue, personal trainer Shanli Liu, CPA, CTP, recounts how she generated roughly $120,000 in a single month by selling 283 gym memberships…

26 Sept 2022 · 1 min

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In this monologue, personal trainer Shanli Liu, CPA, CTP, recounts how she generated roughly $120,000 in a single month by selling 283 gym memberships. She frames her motivation around her own experience as an overweight woman seeking to help other women lose weight. Liu describes a controversial sales approach that hinges on provoking strong emotional reactions—specifically, making potential clients cry—to close deals. She lists a series of blunt, anxiety‑inducing questions she asks prospects (e.g., “When was the last time you had the balls to look at the scale?”) and cites the adage “if they cry, they buy” as a core principle of her persuasion strategy.

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Here's how I sold 283 gym memberships in one month, which equates to about $120,000 in sales. So I myself used to be an overweight woman, and so I'm really motivated to help women who are overweight lose weight. And most of the time they have a ton of bullshit they're telling themselves, and that's why they can't. And so there's a saying that goes, if they cry, they buy. And so if you want to get them to buy, you've got to get them to cry. And so when I was trying to help women lose weight, I would ask them the questions that I knew were true to me when I was trying to lose weight, which is, when's the last time you actually had the balls to look at the scale? When's the last time that you didn't actually turn the lights off when you were having sex? When's the last time that when your husband touched your stomach, you didn't get a ping of anxiety in your stomach? And so I know it sounds terrible, but if you're really trying to help people, it's a saying that goes, if they cry, they buy.