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How I Sell Without A Guarantee

Name: How I Sell Without A Guarantee
Uploaded: 2025-09-11T15:20:01+00:00
Duration: 32 s
Channel: Shanli Liu, CPA, CTP
Description: In this monologue, Shanli Liu explains an "anti‑guarantee" sales approach. She argues that guarantees are only appropriate when the seller can control…

11 Sept 2025 · 1 min

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In this monologue, Shanli Liu explains an "anti‑guarantee" sales approach. She argues that guarantees are only appropriate when the seller can control the outcome. Since she can only provide guidance—such as a diet plan or workout routine—and cannot perform the customer's actions, she chooses not to offer guarantees. She positions this stance as a filter: people who need guarantees are not the right fit, while serious, self‑driven customers are. The core message is that the degree of control a seller has over results determines whether a guarantee is feasible.

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Let's say that you don't have a guarantee, which is fine. I don't have a guarantee around most of the things that I sell. The anti-guarantee is how I like to sell around guarantee, which is, oh, if you're the type of person who needs a guarantee, then this is definitely not for you. This is really for people who are serious about doing it because at the end of the day, we can control, we can control, we can't control what you do. I can give you the guide and I can tell you that hundreds of other people have succeeded, but I can't eat the food for you. I can't work out for you. Basically, the more control you have, the more you can offer a guarantee. The less control you have, the less you can offer a guarantee if you choose not to offer them.