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How I Train Sales

Name: How I Train Sales
Uploaded: 2026-03-07T22:00:00+00:00
Duration: 24 s
Channel: Shanli Liu, CPA, CTP
Description: In this instructional excerpt, the speaker argues that the most essential skill for a sales closer is the ability to collect payment and to ask for…

7 Mar 2026 · 0 min

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In this instructional excerpt, the speaker argues that the most essential skill for a sales closer is the ability to collect payment and to ask for payment. They claim that without these abilities a closer has a 0% chance of successfully closing a deal. Consequently, the recommended training sequence starts at the bottom of the sales script—teaching payment collection first, followed immediately by how to request payment—rather than the conventional top‑down approach. The speaker’s preference for a bottom‑up method is presented as a practical, results‑driven strategy for ensuring closers can actually close sales.

You want to make sure that someone knows how to collect payment and process as the first thing that you teach a closer. Why? Because if they don't know how to do that, they have a 0% chance of closing. The next thing that you would teach someone is how to ask for payment, because if they don't know how to do that, the likelihood that they close the sale is zero. A lot of people start at the top of the script when they start teaching a closer, but it's my preference to start at the bottom of the script because that is what's required to close.