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In this segment, the presenter outlines a sales‑training philosophy that emphasizes teaching closers the mechanics of collecting payment and asking for payment before any other sales techniques. The argument is that without these core transactional skills, a closer has essentially a zero chance of successfully closing a deal. The speaker critiques the common practice of starting training at the top of a sales script and instead advocates a bottom‑up approach, beginning with the payment steps that are essential for closing.

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