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In this short monologue, the speaker shares an anecdote about a business owner who achieves a 55% lead conversion rate—far above the typical 10%—by employing a single full‑time employee whose sole responsibility is to call every new lead the moment it arrives. The speaker highlights research indicating that contacting a lead within 60 seconds can boost sales by 391% (almost five‑fold). The core message is that the primary cost to attain such high conversion is simply the salary of a dedicated “lead‑calling maniac,” making rapid response a low‑cost, high‑impact staffing decision.

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