38:25

In this live masterclass, Shanli Liu, CPA, CTP, walks participants through a structured approach to defending oneself in arguments without resorting to retaliation. She begins by challenging common notions of a "clapback" and instead frames defense as a skillful redirection of the other person's force, drawing analogies from martial arts and legal self‑defense. The core of the session is a three‑step framework: (1) Hold your line – use breath, stay centered, ask clarifying questions, and control the pace of the conversation; (2) Redirect their tone – set personal standards, employ gate‑keeping language, acknowledge emotional shifts, and use specific phrasing to steer the dialogue; (3) Exit with control – claim the end of the conversation, postpone it, or explicitly end it while maintaining boundaries. Throughout, Liu illustrates each technique with real‑world anecdotes, role‑play examples, and audience interaction. She also promotes her paid membership community, which offers live coaching, AI‑powered communication tools, worksheets, and continuing‑education credits in partnership with the University of Texas at Austin. The masterclass concludes with logistical details for accessing the replay, slides, and membership sign‑up.

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