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In this brief video excerpt, Shanli Liu, CPA, CTP, draws from her book The Next Conversation to outline three common forms of ineffective apologies— the no‑empathy apology, the excuse apology, and the justification apology. For each type she provides a typical phrasing and a concise, assertive response that shifts the focus from vague remorse to a concrete acknowledgment of the offending behavior. The segment serves as a practical guide for viewers to recognize and counteract bad apologies in personal or professional interactions.

Chapters

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