25:48

In this interview, Jefferson Fisher shares practical strategies for making text and email communication clearer and more effective. He emphasizes switching to a phone call when tone is ambiguous, using the phrase "Did you mean..." to give the benefit of the doubt, and limiting messages to three sentences to force conciseness. Fisher discusses the importance of speaking directly without sacrificing empathy, linking directness to confidence and reduced anxiety. Cultural differences are explored, noting the UK’s tendency toward excessive politeness and apologizing, and how that can lead to disingenuous language. He advises eliminating hesitant adverbs and filler phrases, replacing unnecessary apologies with gratitude, and avoiding weak tag questions like "Does that make sense?" in favor of open‑ended prompts such as "What are your thoughts?" Throughout, he provides concrete examples and frames these habits as tools for both personal relationships and professional settings.

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