How To Not Get Emotional About Your Business
In this monologue, Shanli Liu, CPA, CTP shares personal mental strategies for detaching emotionally from business performance. She adopts a cosmic perspective—seeing herself as a “little monkey on a tiny rock” in an indifferent galaxy—to diminish the significance of daily setbacks like low page conversion. She describes a recurring mental loop she runs about twenty times a day, where she interrupts rising frustration by reminding herself that nothing truly matters. Liu then probes the root of emotional charge, identifying fear as the driver, and points out that the fear often exceeds reality. She reframes the worst‑case scenario: the only real loss would be returning to her previous profession as a dentist, which she views as undesirable but not catastrophic, and notes that many people have far worse outcomes. This combination of cosmic perspective, fear analysis, and worst‑case visualization serves as her method for maintaining passion without being overwhelmed by emotion.
