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In this brief instructional monologue, the speaker addresses a common sales scenario where a prospect asks for a discount on services. The recommended response is to condition the discount on the prospect immediately providing three referral contacts. By presenting this as a simple exchange—discount for introductions—the salesperson creates a psychological “trap” that prompts the prospect to act quickly, turning a price negotiation into a lead‑generation opportunity. The speaker emphasizes the effectiveness of this tactic, noting that many prospects comply when asked directly, and stresses the importance of securing the introductions at the moment the discount is offered.

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