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How to Show Urgency In a Sale

Name: How to Show Urgency In a Sale
Uploaded: 2024-07-22T21:00:35+00:00
Duration: 24 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief instructional segment, the speaker explains a simple technique for conveying urgency in sales or any outreach context: increase the…

22 Jul 2024 · 0 min

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0:24

In this brief instructional segment, the speaker explains a simple technique for conveying urgency in sales or any outreach context: increase the frequency of contact attempts with progressively shorter intervals. By calling or messaging multiple times within a short period (e.g., once today, twice tomorrow, then three times the next day, or three calls spaced 30 minutes apart), the prospect perceives the outreach as urgent without any explicit language. The method works for any stakeholder—vendors, clients, or personal contacts—and is presented as a practical way to boost receptivity to reach‑out attempts.

If you wanted to get in touch with your mom because there was an emergency, you probably wouldn't just call her once. You'd call her once today, you'd call her twice tomorrow, 3 times tomorrow, and you can show urgency by the space between contact attempts. So if I call you or I call a vendor, this works for anything. If I call you and then 30 minutes later I call you again and then 30 minutes later I call you again, you know without me saying shit it's urgent because it communicates that. And so if you want people to be more receptive to your reach-out attempts, do it more frequently.