Shanli Liu, CPA, CTPFreedomfolio · I help 7 to 8 figure service business owners and ecommerce sellers keep 10K to 75K of profit- without IRS headaches | CPA. Virtual CFO. Tax Resolution Pro | $5MM+client tax savings | Book a free 15 min strategy call

How To Use Social Media To Attract Your Ideal Employees

Name: How To Use Social Media To Attract Your Ideal Employees
Uploaded: 2022-03-20T17:10:00+00:00
Duration: 21 s
Channel: Shanli Liu, CPA, CTP
Description: In this brief segment, Shanli Liu, CPA, CTP, urges business owners to treat social media not just as a marketing channel but as a talent‑acquisition…

20 Mar 2022 · 0 min

Watch on YouTube

0:21

In this brief segment, Shanli Liu, CPA, CTP, urges business owners to treat social media not just as a marketing channel but as a talent‑acquisition tool. By openly sharing the company’s core beliefs, operational style, and the makeup of its team, employers can attract candidates who resonate with those values and are motivated to apply. The speaker notes that many owners overlook this approach, focusing on customer attraction while neglecting the power of social media to draw the ideal workforce.

You want to use social media as a tool for your business, think about it as a talent acquisition strategy. If you put your beliefs out there, how you run your business, how you do things, what your team looks like, you're going to attract the talent that you want, and they're going to actually come and ask you if they can work for you. And a lot of business owners don't do this. They think maybe they can attract customers, maybe they can make themselves look good, but they don't think, how do I attract the ideal team and the ideal candidate for the jobs I'm trying to fill?