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How We Train Salespeople

Name: How We Train Salespeople
Uploaded: 2025-05-15T02:30:08+00:00
Duration: 36 s
Channel: Shanli Liu, CPA, CTP
Description: In this segment, Shanli Liu explains a high‑intensity, script‑driven onboarding process for new sales hires. Trainees are given a sales script to read…

15 May 2025 · 1 min

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In this segment, Shanli Liu explains a high‑intensity, script‑driven onboarding process for new sales hires. Trainees are given a sales script to read, and the trainer deliberately interrupts them 30‑40 times per pass, forcing the trainee to repeat each line until it matches the desired delivery. The method emphasizes rapid, high‑frequency feedback—about 50‑60 feedback loops per conversation—conducted twice daily. This intensive repetition and immediate correction are presented as the key to quickly developing competent salespeople.

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I think we're some of the best at training sales because of this. On someone's first day, we'd say, hey, John, I'm going to have you read through the script. I'm probably going to interrupt you 30 or 40 times. And if I do that, it means we're doing a good job. You're going to say one sentence and I'll be like, stop. Say it like this. Try it again. Okay. Try it like this. Say it again. Okay, great. Again. Great. Again. Awesome. Next sentence. You basically work them through the script so that they say it exactly the way they need to. And so we want many interruptions. And it's about speed of feedback. You have to do 50, 60 feedback loops in one conversation, and you do that conversation 2 times a day, and they get real good real fast.