A salesperson breaks down their 83% close rate into three buyer segments: 30% buy if you don't mess up, 20% need specific closing reasons, and 50-80% are one-off cases with diminishing returns. Fundamentals matter across all three.
I had an 83% close rate in person. Basically, if they walked in the door, it was very likely that I was going to close them. 30% of people are basically going to buy if you just don't fuck it up. The next 20% is like, okay, I have a couple of like, I know the reason close, you know, the 3 or 4 like big ones that are going to cover the next 20% or so. And then from like 50% to like 70% or 80%, it's just like way more of them and they are like more one-off use cases. That's where I think like the diminishing returns happen where like Am I going to use this all the time? No, but I'll use it once this month and that'll give me one more sale. But it's still always still going to be the fundamentals.
