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If you are gonna network: Make sureYour business is working so youmaximize the opportunity

Name: If you are gonna network: Make sureYour business is working so youmaximize the opportunity
Uploaded: 2022-06-05T15:15:05+00:00
Duration: 26 s
Channel: Shanli Liu, CPA, CTP
Description: In this segment, the speaker contrasts the strategies that led to $1 million in annual revenue with those that enabled growth to $100 million. He argues…

5 Jun 2022 · 0 min

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In this segment, the speaker contrasts the strategies that led to $1 million in annual revenue with those that enabled growth to $100 million. He argues that networking was not useful at the $1 M stage because the business lacked product‑market fit, a solid core team, and a functioning operational “machine.” Without these fundamentals, networking yields little value beyond personal enjoyment. Once the business is fully operational and scalable, networking becomes a powerful tool to plug new opportunities and partners into the existing system, accelerating further growth.

Some of the differences between what I did to make $1 million a year versus $100 million a year. First one would be that I did not network when I was trying to make $1 million a year. The reason is a lot of people think you got to network to make a bunch of money. If you don't have anything that's working, if you don't have product-market fit, if you don't have a core team, if you've got problems in the business, half the time networking is not going to do shit for you. So a lot of people just want to do it to say that they did it and because it's fun, honestly. But now it's actually useful for me. I've got everything working. I have a machine that I can plug things into and I can bring people in through a network. It's already cranking.